Wal-Mart Wine

Wal-Mart announced that, on January 1, 2008, it will begin offering customers
a new discount item - Wal-Mart's own brand of wine. The world's largest
retail chain is teaming up with Ernest & Julie Gallo Winery of California
to produce the spirits at an affordable price, in the $2-$5 range. Wine
connoisseurs may not be inclined to throw a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for inexpensive wine", said
Kathy Micken, professor of marketing at University of Arkansas, Bentonville.
She said, "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the
Wal-Mart wine brand. The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumanti
The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).